Category Archives: Keep it local

My #1 recipe.

This recipe is not my best, nor my favorite, it’s not even a recipe that I have ever used at any restaurant that I’ve owned or worked in.

It’s my #1 because it’s the one that I have made and still make the most, almost every week, sometimes twice a week. There is never a long period of time in which I go without making this recipe and I eat at least 80% of it myself. My daughter tells me that I am addicted, I am not denying her.

This recipe is based on a recipe that I got from my good friend and brother-in-law Dan. I have adapted it into my own, trying different variations, liking most of them. However, I have settled on the variation I like best.

Dan found this recipe online about 25 years ago, it is called “Restaurant Style Salsa”. It is very simple to make, as is my version, really just chop a bunch of ingredients in a food processer for less than a minute and your done.

A photo of the “Restaurant Style Salsa” recipe that Dan passed along to me.

I’ve tried substituting canned fire roasted tomatoes for the canned whole peeled tomatoes, which totally changed the salsa, giving it a strong roasted somewhat smoky flavor, which is nice for a change. I’ve even done half fire roasted and half not, also good.

Another time or two I have substituted chipotle pepper (canned in adobo sauce) for the jalapeno; the chipotles added some nice leathery smoke. If used in a batch that also contained the fire roasted tomatoes the chipotles brought the salsa to another level; very good, but still not my favorite variation.

In addition to those substitutions, I have, at times tried adding grilled/roasted peppers, roasted garlic and/or grilled/caramelized onions to this recipe and it’s top-notch. However, the recipe goes from whirling some stuff in a food processor to having to grill, roast and caramelize. Which can be time consuming endeavors. However, if I were to have one or more of these ingredients ready to go in my fridge, I’d add some, though I probably wouldn’t prep them specifically for this salsa recipe.

The brand of tomatoes also makes a difference, be sure not to use tomatoes packed with basil or San Marzano tomatoes; some brands are packed with heavy puree, don’t use these either, the results are too tomatoey and too thick. One of my favorite brands, especially because it’s local, is Pastene, I don’t use it for my salsa though, it falls under the too tomatoey and too thick category. I do, however, use Pastene for Italian style tomato sauces. I’ve found that the cheap store brands of whole peeled tomatoes, organic or not, are usually best for this recipe.

For me I want to be able to make, and clean up after making this recipe in less than 10 minutes. This is more than doable, I’ve done it in less than 7, and yes I have timed myself.

My “go to” version of this recipe is the recipe that Dan gave me all pumped up. I double the amount of onion and garlic called for in the original recipe. I’ve also at least quadrupled the amounts of all of the spices. And I’ve also added a few ingredients to my version including a very generous amount of freshly ground black pepper, some finely grated carrot, which I love in this recipe, it adds color, texture, sweetness and earthy carrot-ness. On top of that I’ve also added smoked paprika, this adds some deep background smokiness without overpowering the other ingredients.

My pumped-up salsa recipe.

Whether you follow Dan’s “Restaurant Style” or my pumped-up version, the end result will be far superior to any store bought national brand salsa. I find most of them to be too sweet, too cooked, too starchy, too mushy, too cloying and lacking in texture as well as depth of flavor. Overall I think they kind of suck.

Don’t limit your taste enjoyment of this salsa to just a dip for corn chips. It also is great baked with flakey white fish such as cod, haddock, hake or pollack. All you have to do is generously slather the fish with the salsa and bake in a 375 degree oven until the fish is cooked through; depending on the thickness of the fish it could be as quick as 5 minutes or as long as 15 minutes.

It’s also great as a sauce for grilled chicken or pork; I have been known to spoon on top of cooked white rice. It’s a delicious, easy to make addition to anyone’s culinary repertoire.

Za Beers

I’m taking the same approach with the beer we serve as I do with the food we serve. “Keep it Local” this has been one of our mantras since we opened.

It used to be, a restaurant’s beer list had to be exclusively mass marketed beers, not necessarily good beer. Often times these beer lists were written by your beer distributor. These beers typically included mega brands such as Budweiser, Heineken (YUCK!), Miller Lite etc.. If you were really daring you would include such obscure brands such as Corona or even Amstel.

Then it became okay to add a “craft” brew or 2, Sam Adams did start a revolution, but you still had to offer the staples.

About 15 years ago, you could get away with not offering the national mega brands, however, you had to be prepared for the backlash. “WTF no Budweiser, I’ll just have water” was a common response and not the one we wanted, after all we are in the business of selling beer.

Going forward a few more years we were able to get to the point that we were just serving regional craft beers; New England and New York, which was a big step in the right direction. Enough restaurants were doing the same thing, costumers began to expect a good beer list. And with such a great selection of beers to choose from it was an easy transition. The hardest part was just deciding which great regional beers you wanted to try next.

Now, I am trying to make our beer list as local as possible. One of the hurdles for me is that people expect to see several different breweries on a list, not just a couple. My thought is if you go to a brewery, and most of them are busy, you are only offered that breweries beers. No one complains about that. Also traveling in Europe most restaurants offer just one breweries beers; I’m sure that they are receive financial benefits for doing so. That said, I wanted to make our list as local as possible.

Currently our 12 beer list consist of only beer from within greater Boston with the vast majority coming from the Arlington Brewing Co. and the Medford Brewing Co. If I could get all our beer offerings from these 2 breweries I would, I’m working on it.

These are 2 breweries where I have a personal relationship with the them, I know the people and I want to support them.

One of the Arlington Brewing Co. main people is the father of 2 former Za employees, one of which was a schoolmate of my son. One of their delivery people is another one of my son’s former classmates. These are my neighbors, people that are regular Za customers, they support us, we support them.

As for the Medford Brewing Co. it’s less than 2 miles from Za and the it’s place I go to for a beer with friends, it’s my local. When I place my orders it’s with one of the breweries 2 owners, and the other owner makes the deliveries. This is the type of business that I want to support. Also, on Sunday late morning’s the brewery sponsors a run, it’s casual, not a race. You go at your own pace and decide your own distance. Most people chose between 3, 5 or 7 mile, predetermined routes that all start and finish at the brewery. Nick, one of the brewery’s owners is often running along with us.

By limiting the number of breweries, we are not sacrificing quality. Both the selection and quality of the beers these breweries offer are top notch.

So, the next time you dine at Za, have a beer, most likely it will be from one of these 2 breweries.

Drink a beer or 2, and help us support our local business partners.

Cheers!